“In 1978, I became frustrated with my vacuum cleaner – it quickly clogged with dust, destroying the suction. I set about solving this problem.

More than 5,000 prototypes later, I was at last able to launch the DCO1, the first vacuum cleaner that didn’t lose suction.

We have now developed the Root Cyclone™ to give even higher suction power to pick up more dust from your home.”