Privacy policy and Secure shopping

Dyson is committed to ensuring that your privacy is protected. This privacy policy explains what sort of information we collect about you, how we use the information we collect about you, how you can instruct us if you prefer to limit the use of that information. It also sets out the procedures that we have in place to safeguard your privacy. By submitting your information (please see paragraph 1 below) you consent to the use of that information as set out in this policy. If we change our privacy policy, any changes will be posted on this page without notification. Questions regarding this privacy policy should be directed to the Web-Master at service@dyson.com.

What personally identifiable information do we collect about you?

We collect information on our website users in several ways, including through cookies, registration and emails sent to us via our website. Our information collection includes the following:

• We require registering users of our website and owners registering their products online to provide us with a name, telephone number, email address (if they have one) and postal address. We may also ask for additional information to assist us with our development of new products.
• If you purchase a product through our website we will require you to provide us with the above information plus your payment and delivery details.
• If you send us email messages, you will automatically provide us with your electronic mail address, as well as any other personally identifiable information you include in the text of your message.
• We collect and store from all visitors to our website, whether they actively provide us with information or merely browse our website, the internet protocol (IP) address of the computer they are using, the browser software they use and their operating system, the date and time they access our website, the internet address of the website from which they linked directly to our website. We use this type of information to track website usage, to measure the number of visitors to the different sections of our website and to help us make our website more useful.

What do we do with the information we collect?

We use personal information to provide you with the services and goods you have requested. Unless you have informed us that you do not wish to receive such information, we or our agents may periodically contact you about our products and services.

We may perform statistical analyses of user behaviour (for example, by analysing the website usage data gathered passively from all users) in order to measure relative consumer interest in the various areas of our website. These analyses assist us in our product development efforts.

With whom do we share the information we collect?

We share personally identifiable information with companies who are acting as our agents (as long as they agree to use the information for the legitimate business purposes specified by Dyson). Our agents include, for example, service agents who we use to service Dyson products. We will also share personally identifiable information if you have given us permission to do so. Finally, we will share your personally identifiable information if required by law to do so, including in response to legal processes, such as a court order or subpoena, or to comply with other federal, state or local laws.

We may disclose statistical information to third parties in aggregate form without revealing any personal details about our users (for example, 50% of our customers buy product parts online). Dyson. will not reveal your personal identity in connection with the disclosure of such information.

What opt out rights and rights to obtain details of the information we hold on you do you have?

If you wish to opt out of being contacted by Dyson or its agents about our products and services, you may either do so at the time you provide us with your contact details, or at any time by:

1. Using the unsubscribe option included in all our email correspondence, or
2. Sending an email to service@dyson.com, or
3. Writing to us at Dyson Ltd, Tetbury Hill, Malmesbury, Wiltshire SN16 0RP, stating that you do not wish to receive such communications.

We will provide users of our website with details of the contact information that we hold on them upon request within 30 days. To make such a request, send an email to service@dyson.com or write to us at Dyson Ltd, Tetbury Hill, Malmesbury, Wiltshire SN16 0RP and include your full name and postal address.

If any of the information that you have provided to Dyson changes, for example if you change your e-mail address, name or postal address, please let us know the correct details by an e-mail to service@dyson.com.

Links to third party websites

As a service to you, we may provide links to websites operated and controlled by third parties. Those third parties have their own information collection practices. We are not responsible for their information collection practices or for the content of their sites. We encourage you to review carefully the privacy policies of all websites, including those websites which can be accessed from this site.

What kind of security is used to protect your information?

All information about you that we store on our web server is in secure databases protected through a variety of technical access controls.

Contact Us

Our Helpline is open from 8.00am to 8.00pm Monday – Friday and 8.00am to 6.00pm Saturday and Sunday.

Customer service
0800 298 0298

askdyson@dyson.co.uk

Dyson Ltd, Tetbury Hill, Malmesbury, Wiltshire, SN16 0RP