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The engineering story

After 25 years, a new era begins.

James Dyson with a range of Dyson vacuum cleaners

"As engineers, we have to see beyond existing technology and ask, ‘Is there a better way?"

James Dyson Engineer

Pioneering radical change.

Frustrated by dust clogging the bag of his vacuum cleaner at home, James Dyson spent five years and 5,127 prototypes inventing the world’s first cyclonic vacuum cleaner. Launched in 1993, the DC01’s revolutionary technology solved the everyday problem of vacuums losing suction. Since that first Dual Cyclone, Dyson has continued to break new ground – inventing a cordless vacuum cleaner that has the constant powerful suction of a full-size

James Dyson with early Dyson vacuum cleaner

Smaller, faster, lighter.

Our engineers looked to aerospace engineering to create a motor that delivered the power we needed. The case material is phenolic moulding compound – as used in satellites – for its high resilience and strength-to-weight ratio, to smooth vibrations at ultra-fast motor speeds.

Dyson Cyclone V10™ vacuum cleaner on engineering diagram

Increased efficiencies.

A Polyether Ether Ketone (P.E.E.K) and carbon fibre composite, found inside high-intensity pistons, was used for the impeller. To help channel more airflow, we overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.

Dyson Cyclone V10™ vacuum impeller

Ceramic centre.

The motor needed a light, strong shaft that was able to cope with speeds of 125,000 rpm. Such high speeds create intense heat, causing a steel shaft to develop a curve of 10 to 20 microns – a tiny deviation, but enough to cause disruptive vibrations. So we used ceramic, which is cured at 1,600°C and three times harder than steel, at exactly half the density.

Graphic of Dyson Cyclone V10™ vacuum ceramic shaft

The boing effect.

Because of the extra power of the Dyson V10 motor, Dyson engineers had to double the number of magnet and stator pairs. When the trigger is released, the motor brakes the rotor to a stop almost instantly and the magnets bounce between the four stator positions. Like a ping-pong ball bouncing on a table, they move a smaller distance each time, creating a sound which our engineers call the ‘boing’.

Dyson Cyclone V10™ vacuum handle and cyclone pack

The Dyson digital motor V10.

The result of all this development was the Dyson digital motor V10 – the fastest digital motor we have ever created.

Graphic of ariflow through Dyson digital motor V10

Direct development.

This smaller motor allowed our engineers to rotate the cyclone and bin assembly through 90 degrees, into an in-line format. This created a linear airflow path – improving the number of Air Watts of suction by 20% compared to Dyson V8™ vacuums and allowing a ‘point and shoot’ bin emptying mechanism.

Graphic of airflow comparison through Dyson V8™ vacuum and Dyson Cyclone V10™ vacuum

Advanced filtration.

It also allowed us to wrap both the pre- and post-motor filters around the motor as one sealed unit, for improved filtration. We improved the motor housing, adding sound-absorbing material and acoustic baffles, to reduce noise.

Graphic of cleaner air being expelled from Dyson Cyclone V10™ vacuum

Long-lasting power from a single battery.

We wanted to get long-lasting suction power into just one battery, our seven-cell, 525 Watt lithium-ion battery pack has high-capacity which delivers fade-free power using nickel-cobalt-aluminium battery chemistry. Dyson’s intelligent power management system monitors power distribution to deliver fade-free power.

Dyson Cyclone V10™ vacuum battery pack

Game changer.

We’ve come a long way in 25 years – we’ve reinvented the cordless vacuum cleaner to have the suction power of a corded vacuum.¹ Now a new era begins.

The Dyson Cyclone V10™ cordless vacuum.

Dyson Cyclone V10™ vacuum cleaner with older models in background

Choose your model


  • Powerful suction to deep clean everywhere.
  • Up to 60 minutes of fade-free power.2
  • 150 AW of powerful suction to clean anywhere
Pay in 12 monthly instalments AED167/month with 0% interest*. Available at checkout.